What We Do
WorldBlu's purpose is to develop world-class freedom-centered (rather than fear-based), organizations and leaders.
We do this by offering a range of products and services that make it faster, easier and more fun to deliver Freedom at Work.
Our vision is to see one billion people leading and working in freedom.
We invite you to join the movement already happening in over 80 countries worldwide.
Traci Fenton, Founder of WorldBlu, on the Freedom at Work™ Model
HERE'S WHAT OUR CLIENTS HAVE TO SAY ABOUT FREEDOM AT WORK™

We embrace Freedom at Work at DaVita HealthCare Partners because it's fundamental to being a community first and a company second.
- Kent Thiry, CEO + Mayor, DaVita

Practicing the WorldBlu freedom-centered principles delivers significant shareholder value - and a happy, high performing team environment. When we set out to create Inktank, the startup spun off from DreamHost to take the storage software world by storm, we built in freedom-centered practices throughout the organization. From a widely discussed shared vision, to open and detailed team briefings on all aspects of our efforts to build "The Future of Storage", the Inktank team were able to go from zero to a $175MM sale to Red Hat in just a little over two years. So freedom-centered leadership and management definitely has an ROI in my book.
-Simon Anderson, CEO of DreamHost
Co-founder & Chair, Inktank

What I enjoy most about working in a democratic workplace is the prevalence of dignity and respect for the individual and their unique contribution. In this environment, every employee has something significant to contribute and the role of management is to enable the team members in meeting both individual and collective goals. Employees are involved in decisions and changes that affect him or her directly prior to the change occurring. Individuals are encouraged to learn from their mistakes rather than be reprimanded, and their growth is as important to management as it is to the individual. These qualities of our culture are simply freeing. For me, they remove some of the unnecessary distractions of uncertainty and fear that prevent us each from being our personal best.
- Andrew Maynard, Director Strategic Supply Chain Management, The WD-40 Company

To lead with freedom and enable your colleagues to think freely, express their opinions, ask insightful questions and explore ideas in a supportive environment is the key to driving impactful business results in this kind of economy. We can feel the impact of being a freedom-centered company through our award-winning work, game changing client results, industry-beating staff retention, recognition of operational innovation and year-on-year growth. And it's immensely enjoyable and rewarding to lead in this way.
- Nikki Gatenby, Managing Director, Propellernet